SEO – What it isn’t. What it is and how to use it to grow your business effectively


12th November 2019

Event Name

SEO – What it isn’t. What it is and how to use it to grow your business effectively




York Marriott Hotel


£25 Members / £30 Introductory Members


Colin Docherty, Founder and Managing Director, Edge 45

Whilst most know what Search Engine Optimisation is and why it is important in today’s increasingly competitive market, less understand it properly and even fewer know how to use it effectively to increase their businesses’ bottom line. Even if you use an agency, do you know if what they are doing is going to provide long term benefit or is it even causing long term damage such is the double-edged sword that is SEO.

Organic search is most often the primary source of website traffic. SEO builds trust and credibility and generally means a better user experience, increasing and building engagement, traffic and conversions for your business. Find out the basics from an expert who will take you through the steps you need to consider and how to go about getting SEO to work for you. You’ll hear a frank account of SEO by Colin who will dispel the myths and create a positive, ‘can do’ attitude which everyone can embrace.

Join us on the evening of Tuesday 12th November at York Marriott where we will be welcoming Colin Docherty, Founder and Managing Director of Edge45® and his team to host an engaging, hands on SEO workshop with tangible and tailored outcomes for your business.

Edge45® is a digital marketing agency helping businesses grow their online presence and profitability by providing expert analysis and actionable insights that make your website work harder for you..

York Professionals proudly supports York Business Week, taking place from 11-15 November, delivering a programme of events designed to inspire, grow and celebrate. Find out more here.


Bookings can be made via Eventbrite, click here. Alternatively email if you would prefer to be invoiced.

Introductory Members 

York Professionals events are for members only. However if you are interested in joining in membership in the very near future then you are welcome to attend an event first at the special 'Introductory Members' rate.

Event Cancellation and Refund Policy

Cancellations must be advised in writing / email at least 7 working days prior to the activity date. A refund will not be granted if a registrant fails to attend an event or cancels within 7 working days prior to the activity.

< Back to events list

Please login to book your place.

More about us and
why we are here